Nerf Ultimate Championship
Run fast.
Aim true.
Rule the arena.
Nerf Ultimate Championship brings the thrill of real-life Nerf battles into virtual reality with fast-paced, 4v4 multiplayer gameplay. Built for Oculus Quest, the game transforms familiar blasters into dynamic VR weapons across futuristic arenas.
As the UI Designer, I was responsible for crafting a clear, immersive interface that could stand up to the chaos of competitive gameplay, while staying true to the NERF brand. My role expanded beyond in-game UI to include motion graphics, trailer storyboarding, 3D model posing, and visual asset production for marketing and platform stores. This case study highlights how thoughtful, adaptive design can unify gameplay, brand, and marketing into one cohesive experience in VR
Process
Solutions
Company:
Secret Location
Hasbro
Role:
UI/UX Design
Visual Design
Merch Design
Brand Extension
I designed bright, bold interfaces that were readable, responsive, and fully immersive. I used thick outlines and large hit areas to ensure clarity in VR, keeping accessibility and headset performance in mind. Decorative elements were kept minimal to reduce noise, while still embedding brand elements through in-world objects and “card”-based content containers.
These UI cards became a visual anchor for the entire experience and evolved into a motif for both gameplay and marketing, creating continuity between in-game interaction and promotional materials.
Design Mockup
From VR to Real Life
To create more hype around the release of Nerf Ultimate Championship, we had created press kits as well as social media assets displayed in world as well as in real life.
The press kit included Nerf VR controllers that allowed users to input their Quest 2 controllers into Nerf loaders.
It also included packs of Nerf VR trading cards that used the UI card designs in real life to cross over into reality.
