World of Peppa Pig
Learn, play, create, sing, and watch along with Peppa Pig!
The World of Peppa Pig is a subscription-based mobile app created in partnership with Hasbro, eOne, and Secret Location. Designed for preschoolers and their families, the app offers a safe, ad-free environment full of games, videos, stories, and creative play.
With content tailored to the developmental needs of kids aged 2–7, the app invites young users to play and learn alongside their favorite characters from the beloved TV series.
Company:
Secret Location
Entertainment One
Role:
Design Lead
UI/UX Design
Game Design
Visual Design
Awards and Recognition:
Apple App of the Day
Gap in the Market
Peppa Pig’s global popularity had not yet been matched by a strong, cohesive digital experience. The brand’s absence in the app space had led to a rise in unofficial and unregulated Peppa Pig apps on mobile platforms, raising safety and brand trust concerns for parents.
By prioritizing exploratory play, minimal UI, and visual continuity with the series, we created a companion app that extended the charm of the Peppa Pig universe into a tactile, joyful experience.
Process
Solutions
Game Design
Visual Identity
My work included:
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Creating user flows, wireframes, and UI systems that aligned with early childhood usability needs
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Art directing bespoke and templated games to ensure visual and functional consistency
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Collaborating with developers to optimize asset delivery and ensure smooth animation and interaction
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Designing around content rotation cycles (every 2 weeks), with a clear roadmap for scalable content delivery
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Managing App Store assets (icons, screenshots, promo graphics) across all platforms to reflect seasonal rollouts and major updates
