The Great C
Behind every system is a secret.
The Great C is a dystopian VR film experience that places audiences inside a haunting, data-obsessed future shaped by control, surveillance, and subconscious fear. Through immersive storytelling and a striking visual world, the experience explores humanity’s uneasy relationship with technology, power, and the unknown, creating a tense, atmospheric journey that blurs the line between observer and participant.
Process
Solutions
Company:
Secret Location
Philip K Dick
Role:
UI/UX Design
Visual Design
Awards and Recognitions:
Positron Visionary Award, Cannes XR Virtual
Venice International Film Festival
Canadian Screen Award
Visual Language
For the VR experience The Great C, I created the shape language and logo as a visual extension of the story’s underlying themes. The forms were intentionally designed to allude to a spoiler-rich narrative element, offering viewers a subtle, symbolic preview without compromising the reveal.
This would later be used across promotional campaigns and keyart.
Posters
Navigation in VR
I designed in-world UI elements that seamlessly blended into the environment, avoiding traditional flat or jarring overlays and instead reflecting the visual language and atmosphere of the space itself.
Designing for VR required a fundamentally different approach to interaction, scale, and spatial awareness, demanding that every interface element feel physical, intuitive, and fully embedded within the world of the experience.
